Dreamforce 2024 San Francisco Bay Area. Ceo marc benioff announced tuesday that the event will be in san francisco again in 2024, despite his threats to choose another location because of the city’s homelessness and drug crises. Dreamforce will be taking over san francisco starting.

An estimated 40,000 people are expected to gather at the moscone center for the start of dreamforce 2024, which runs tuesday to saturday. Dreamforce is underway in san francisco and is focused on the topic of artificial intelligence.